We begin by evaluating your existing rankings and future search engine goals. After analyzing the competitiveness of your industry and desired keywords, we’ll determine exactly what it will take to achieve those goals. Once we’ve developed a high-level strategy, we begin implementation. We create monthly reports that include all of your website’s key metrics (conversions, sales, traffic, rankings) and summarize exactly what work was performed on your website. This monthly process allows us to evaluate the effectiveness of our strategy in real-time and channel more energy into strategies that have a proven, direct impact on your bottom line.